The website, digital campaign, print and outdoor went live or were produced just eighteen short weeks ago. That said, weekly conference calls with our client indicate things are off to a good start. Ad impressions for the digital campaign in the last three months totaled well over 1.3 million. Ad clicks were in the thousands and calls to Big Rig's Funding Specialists exceeded 300. Conversions for loan form completions for the period are just under 200 or 2.8%. The benchmark for the conversion rate is 1.5% - 2.5%, so our client is above the norm. In addition, we think word-of-mouth will have a big impact on our continuing success, once truckers get the word out.