Our Work

Chattanooga_header

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The Challenge

We won the contract for the City of Chattanooga’s municipal website in 2011, which was a full five years since it was last updated. The existing city website had an obsolete content management system (CMS) and was in desperate need of a new architecture and contemporary design. We had five months to incorporate over 53,000 pages of data, overhaul front end and back end website architecture, design a new user interface, then beta test and launch.

Chattanooga_Approach

 

Our Approach

We gathered feedback from the local media, city employees, and community to find out what they liked and, more importantly, what they didn't like about the current city website. They wanted a site that was easy to navigate, easy to search, and provided fast download speeds.  So we needed to build a content management system from scratch that was both user and client friendly. Then we needed to migrate a mountain of data from the old site into the new CMS. And we needed a sharp user interface that was easy to use and, most importantly, would make a unique and positive brand impression on every website visitor.


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We listened to our respondents. The finished Site was search engine friendly, transparent with fast download speeds, great content, visual appeal and surprising functionality. It also contained responsive design so it could easily adapt to any device. And users had one-click access to any page on the Site.

Visit Chattanooga.gov

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Results

Super-popular technology blog Gizmodo named Chattanooga.gov one of the Top Seven City Websites in the Country, along with New York, Chicago and Los Angeles. Total visits to the new website in its first year jumped to over 850k, a dramatic increase in traffic.

 

Gizmodo

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