The Greater Chattanooga Association of Realtors (GCAR) wanted to create an event in support of Habitat for Humanity. It was decided a golf outing that concluded with a wine tasting and silent auction would prove irresistible. Proceeds from the event would go to Habitat. The first challenge? Finding an unusual name for the event. The second? Designing, writing, and producing collateral, signage, letterhead, printed banners, digital ads, registration forms, and a Site landing page for guest registration, all in four short weeks.