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Smartphones Own E-Mail (at least the opening part)

If e-mail is a big part of your marketing mix (note: it should be), it's time to cross the mobile device Rubicon.

According to this article by VentureBeat, mobile phones now own a healthy majority of e-mail opens. This news should surprise approximately nobody; smartphone and tablet sales have been through the roof for a solid five years, and digital interaction has become more social, local and mobile as a result.

Here at Maycreate, we've been preaching the benefits of mobile-friendly and responsive design for many moons. Now it seems even that conversation may change. "Mobile-friendly" may evolve into "mobile-first" faster than we know.

 

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