If e-mail is a big part of your marketing mix (note: it should be), it's time to cross the mobile device Rubicon.
According to this article by VentureBeat, mobile phones now own a healthy majority of e-mail opens. This news should surprise approximately nobody; smartphone and tablet sales have been through the roof for a solid five years, and digital interaction has become more social, local and mobile as a result.
Here at Maycreate, we've been preaching the benefits of mobile-friendly and responsive design for many moons. Now it seems even that conversation may change. "Mobile-friendly" may evolve into "mobile-first" faster than we know.
Posted on Mon, January 27, 2014
by Anthony Sims filed under