The first brand we tackled was headed for the baking aisle. After creating four or five names and accompanying brand descriptions, client and agency settled on “Golden Tree.” It was a name that reflected quality and excellence, a top of the line brand. The tagline, “The Ingredient That’s Good As Gold,” reinforced that message and the logo treatment and color palette suggested natural goodness and care for the land and trees that yielded this treasured harvest.
In the case of the butter, we needed a name for the brand that carried through on the theme of a pure and distinctive taste, indicating there was nothing else like it. We presented and researched four possibilities and the favorite was “Purely Pecan.” The subsequent tagline, “There’s Nuttin’ Else Like It,” and the logo treatment, graphics and color palette supported the name, the theme, and the unique brand positioning.