The Swivel Profolio™ Packaging with its eye-catching brand colors, brief descriptions of the Swivel Profolio’s exclusive features and a headline that sums up the true advantage of this unique iPad case: “Because the iPad Should be less in your hands and more at your fingertips.”
We searched for media vehicles that gave us direct access to the professional, business and consumer worlds who are users of Apple products. Macworld magazine and the Macworld Directory were the ideal platforms for us to deliver our exclusive story to that targeted audience.
Mac World attracts an audience of thousands from all over the world, including developers, investors, CMOs, MAC users, sales managers and many others. This was the perfect event for introducing Us+U’s revolutionary new iPad case. It gave the company a chance to demo the product, connect with potential sales opportunities and create valuable word-of-mouth.