Everything listed under: Advertising

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    Are You Nuts?

    How do you take a commodity (nuts) and turn it into a popular and respected brand? You start from the shell and work your way up. When you’re building a brand from scratch you’re looking at a blank piece of paper, which is both inspiring and terrifying.   Read More...

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    Refreshing A Campaign That’s “Priceless”

    Let’s say you have an incredibly successful ad campaign that has been running for a number of years. To keep it fresh, however, you have to embrace a world you’re unfamiliar with (digital advertising) and evolve with your customer. In addition, your branding campaign has become iconic, meaning not only is it talked about but it is widely recognized by a large, loyal and committed audience that continues to spread the word about your brand among friends and associates.   Read More...