It was time for a total rebranding and name change. Our first step? Find a name that redefined Allied Arts. Made it a visible and meaningful part of the community. Raised the organization’s and the city’s profile. And clearly signaled a new beginning.
It was imperative that the new name and look distance Allied Arts from the past, changing current perceptions and projecting a contemporary and timeless brand image. Our immediate goals were to expand our donor base, attract a younger audience and increase awareness and understanding of the new brand.