It's official! Maycreate walked away with the lion's share of ADDY Awards this past Saturday night. The agency won a total of seven golds, eight silvers and the Best of Show. This far exceeded last year's total of 10.
It was an overwhelming victory for all who produced the work and attended the event. The ADDY Best of Show was won for the campaign entitled, What Is Art To Me? The campaign was created for Allied Arts, Chattanooga's private, nonprofit united arts fund and arts council. This year's judges called it, "A well integrated campaign with a good use of elements that went beyond traditional media and allowed the audience to become part of the campaign, not just consume it."
ADDY Gold was awarded for everything from Southern Honda outdoor to some very unexpected collateral for the Community Foundation of Greater Chattanooga and Brightbridge, a corporation that provides creative funding for small business. ADDY Silver was awarded for the Community Foundation's Interactive/Print campaign, which posed an unexpected question in a print ad and readers had to visit the Website for the answer. In addition, On Point, a youth development organization, won Silver for a stationary package, a Web Video for their yearly Banquet Kick-Off and "Chair Affair," an unusual annual fund raiser. Cornerstones, a historic preservation group, Honda Certified Powersports and Maycreate were also honored.
Brian May, president and creative director, spoke to the group of over 120 people from the advertising and marketing community after he accepted the award for Best of Show. He thanked the Maycreate team and went on to say that this success was a group effort born of hard work and never settling for second best.
All the work that received gold awards is forwarded to the 7th AdFed District judging in Baton Rouge, LA. If any of the work wins gold in Baton Rouge, it moves on to the National ADDY Awards competition held in Washington, D.C.