Marketing Your Business Online with SEO
Having a website is a must in today’s ultra-competitive business environment. You’ll spend thousands of dollars and countless hours making your website into the perfect online representation of your business. While having the website of your dreams is great, unless people can find it you won’t get the most bang for your marketing buck. That’s where SEO comes into play.
What is SEO?
SEO stands for “Search Engine Optimization”. It is the process of ensuring your website can be found in search engine results when people search for words and phrases relevant to your website. Traffic driven to your website by SEO is referred to as “free,” “organic,” “editorial” or “natural”. This is as opposed to traffic driven by paid sources such as Pay Per Click or Display marketing.
All major search engines, like Google, Bing and Yahoo, use complex algorithms to determine which websites are listed in the list of search results for specific search strings. They rank search results like web pages and other content such as videos or local listings based on what the search engine considers most relevant to users. Search engines measure relevance by analyzing a website’s overall structure and page content and by counting the number of times other websites link to the website in question.
Why does SEO matter?
Search engines like Google have become the primary form of navigation on the Internet. Google is today’s Yellow Pages. Search engines empower users to find any bit of information they seek. Searchers who are actively seeking information on a person, place, thing or service are in purchase mode. You need your business’ website to get in front of this highly attractive set of users who are ready to act now.
The goal of SEO is for your website to appear high in search engine rankings. This is important because Internet users typically do not click through multiple pages of search results, instead they only rely on the first page of results that appear. It’s estimated that 70% of the clicks go to the first page of organic results. This is why you want to use SEO techniques to ensure that your website ranks high for the search terms that are important to your business. The bottom line is that a higher search engine ranking leads to more traffic, which in turn leads to more business.
SEO is not just about quantity of visitors. It is more about quality. You want visitors to your website who are interested in what your business has to offer. These qualified visitors are seeking you out and are your best source of potential customers.
SEO is an integral part of your business’ overall marketing strategy. Basically, better SEO equals more traffic to your website. More traffic to your website should equal more business. Maycreate can help ensure your website can be found in search engine results when people search for words and phrases relevant to your website.