The Telly Awards honor the very best film and video productions from all over the country."What Is Art to Me" took a gold for best cinematography. The short documentary was part of a marketing campaign for Allied Arts, a not-for-profit arts council that provided funding and support for several arts and cultural partners, as well as arts education in the schools.
The purpose of the campaign was to change the face of an organization that had been viewed as elitist and exclusionary by providing an invitation for the entire community to become involved in defining what art meant to them, while redefining a brand and what it meant to the community.
We asked individual community members from all walks of life to define art on their terms. We captured their answers on video. From a plumber to a chef to a teacher to a young student and others, each offered their personal view. The responses were unique, providing a captivating and intimate look at individual perceptions. These video glimpses gave the larger community a voice and connected them to the brand.
In addition to online viewing, the video was also shown at the annual Allied Arts Fund Raising Kick-Off. Shortly after that, the video went viral and Maycreate shot and produced additional interviews, which contributed to the overall success of the year-long campaign.