He knows what makes a brand tick. He questions. Listens to your story. Finds out all he can about your successes, failures and competition. After 25+ years with J. Walter Thompson (JWT) creating work for some of America’s greatest brands, it’s second nature.
It’s not about him though. It’s about you and finding messaging that sets you apart. It’s about building a community of believers in your digital space. It’s making sure the work is having a positive impact with your audience. And at the end of the day, it’s hearing, “Thank you. Keep up the good work.”