Do not waste your money on billboards.
That's a funny way to start a conversation about outdoor advertising, huh?
The keyword here is waste. We see so many billboards so clogged with words, colors, prices, URLs, starbursts, stripes, borders that travelers don't know where to look, and so they generally, predictably, stop looking.
Great outdoor advertising and billboard design works at the speed of the traffic that reads it. So, if you have a billboard on the interstate, you’ve got maybe seven seconds to get your point across and make people think about you. A city billboard by an intersection gives you a bit longer. In both cases, it’s clear, concise copy and bold, simple design that works best.
Check out some examples of billboard designs we’ve put to work on streets and highways all over the big U.S. of A.