Everything listed under: Branding

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    Are You Nuts?

    How do you take a commodity (nuts) and turn it into a popular and respected brand? You start from the shell and work your way up. When you’re building a brand from scratch you’re looking at a blank piece of paper, which is both inspiring and terrifying.   Read More...

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    Maycreate On Track with Chattanooga’s Historic Choo-Choo Development

    The 106-year-old Chattanooga Choo-Choo, the city’s most famous landmark and popular hotel, will also soon be an entertainment, retail and apartment complex and Maycreate is handling all the branding and advertising for this exciting new development. From street signs to apartment names to hotel and visitor touch points, Maycreate is creating a refreshed identity for this iconic landmark. “This is an huge and important undertaking for us,” says Brian May, executive creative director and founder o...  Read More...

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    Refresh or Rebrand? Three Key Concepts

    Your brand is the composite of emotions, attitudes and ideas that customers share about your business. To put it more simply: your brand isn’t what you say you are, but what they say you are. Sometimes our clients are running good businesses, but because the market moves at the speed of Apple, Google and Facebook, it’s harder to find new customers and get them to share their positive experiences.   Read More...