It’s easy to get lost in the catchphrases of marketing: Content is king. Knowledge is power. Big data for big ROI. Such a bumper sticker mentality makes it easy to talk about doing business on the internet, but how do you get past saying all the right things about digital marketing to actually making your data work for your business?
For us, the answer is in the precisely simple application of analytics and its kissing cousin search engine optimization. The internet generates a staggering amount of data every instant of every day. The trick is to pay attention to the numbers that matter and ONLY the numbers that matter.
And that, in a nutshell, is what Maycreate does for you.
For us, analytics isn’t about big numbers or high technology, but rather about finding those key performance indicators that let us know how your advertising programs are performing on their own and in comparison to your other marketing efforts. We monitor and measure those KPIs with a range of tools, including Google Analytics, all in order to make specific, measurable changes to your advertising strategy.
We apply knowledge gleaned from analytics to make sure your digital content is findable by Google, Bing, Yahoo, and other internet search engines. SEO is an elusive combination of analytics research, data management and old-fashioned intuition that aligns the indexable form and underlying structure of your content with the measurable behavior of your target customers.
For instance, if you own a company that makes a better mousetrap, you'd certainly want to reach people that search for “how to catch mice” on Google. You'd want to reach those people whether they're searching from their computers at work, from their iPads on the couch or from their smartphones in the airport. This is what we call ambient findability, and Maycreate guides your brand toward it, step by step.
Analytics and SEO services we offer include:
- event tracking
- goal tracking
- retargeting via Google Analytics
- custom dashboards
- custom reporting