Want to find the weak links in your marketing strategy? Promote an event. Sounds simple, right? Wrong. First there’s the strategy: is your event a brand builder or revenue generator, one-off or series, inaugural or anniversary? What about the timing? How do you make sure to promote early enough for news to spread without letting the audience lose interest before the proverbial curtain opens. Which channels make sense? Putting on the event is the whole point, but it’s not the whole equation. Not even close.
We’ve created promotional campaigns for concerts, festivals, trade shows, charity events, and everything in between. We make sure every relevant marketing channel has content inventory, a delivery schedule, and performance goals. We make sure every piece of art, copy, and collateral resonates with buzz and brand value from on-sale to sold out.
