What should the focus of a prominent jewelry designer's brand be? The jewelry, of course. Maycreate was chosen by Bogo Jewelry in 2011 to rework the brand from the ground up. We started by designing a new logo, color palette, type palette, website, and copy direction to set the tone for the brand going forward. We then created an advertising and social strategy to target those who expect the beauty and craftsmanship of the most exceptional quality. The world has changed enormously over the past eight years, but the jewelry's beauty has remained constant as has the brand.