In 2005, Terri Holley opened Embellish. She’d been working as an independent stylist, representing Carlisle and Per Se, exclusive fashion designers in NYC. However, she found it increasingly difficult to find the right shoes to pair with the elegant apparel collections she offered her customers.
Terri saw a need, so she opened Embellish as a boutique retail store to offer fashion enthusiasts in and around Chattanooga easy access to shoes from top contemporary designers, like Stuart Weitzman and Donald J Pliner. It didn’t take long for her to begin adding handbags and other high-end accessories.
In 2009, she moved to a larger space in Warehouse Row, a historic destination shopping center in downtown Chattanooga. This gave her the opportunity to expand her product line and her list of elite designers, including Pedro Garcia, Louise et Cie, and La Canadienne.
In 2015, Terri acquired Chattanooga’s Willa Collection, a contemporary clothing boutique that met the tastes of fashion forward women. Big City fashion mainstays, such as Tibi, Rag & Bone, and Raquel Allegra were part of her exclusive lineup. In 2017, Embellish and Willa became one, creating a new and exciting future for this exclusive fashion boutique.
The brand represents timeless, top-of-the-line, contemporary fashion that gives women a sense of style that can’t be found anywhere else. Put simply, if you want to “embellish” your look, this is the one and only place to shop.