As the Agency of Record for Brushy Mountain Distillery, our first challenge was to create a moonshine brand that set itself apart from the crowd. With the distillery located on the site of a 120 plus-year old prison, we knew the brand needed to be unique. After all, it is the world's only distilled spirit produced at a former prison.
End of the Line was an obvious choice considering that's the nickname for the prison. After spending lots of time looking at our competitors' brands and packaging, we decided not to go with the expected Mason jar container and the label needed to reflect the iconic prison.
Once we had the bottle and label designed, it was time to submit our designs to the Client's distributors for feedback. They loved it and said, "don't change a thing."
We've continued to support the brand with on and off-premise sales materials including wholesale cartons, multi-bottle gift packaging, merchandise, apparel, website, and social media support.
End of the Line has been well received by the market and can be found throughout Tennessee and Georgia with more states coming.
Avoid Prison. Drink Responsibly.