The 700 block of Market Street in downtown Chattanooga had a number of older buildings that had fallen into disrepair. At one time, successful businesses had thrived there, but they eventually left, and the buildings were torn down, leaving a long-vacant parcel of land.
In 2017, there was an evolution taking place in downtown Chattanooga that included a growing demand for city living space. The Simpson Organization, a successful real estate investment firm in Atlanta, had purchased the vacant parcel and proposed building a 10-story tower with 125 apartment units and 42,00 sq. ft. of retail, restaurant and office space. This mixed-use project would play a key role in the city’s continuing downtown revitalization efforts. It was also the perfect opportunity to further develop and expand the central business district in Chattanooga, making it a 24-hour-a-day-seven-days-a-week center of activity.
Our job was to attract both potential residents and businesses to this major development. To sell the lure of city living or opening a successful downtown business and enjoying all the benefits that came with it.
Market City Center marks a new beginning for the city. It’s the tallest structure to be built in downtown Chattanooga in three decades. A symbol of the future, that stands in the center of this great city and is a look at what’s come. In other words, Market City Center “Is Center of it All.”