So how do you make a product that's hidden exciting? You take the time to understand the manufacturing process, the installation process, the sales process, and competitors. That's what we did for hours and hours. We visited manufacturing facilities, met with sales teams, and even traveled to Spokane, Washington, and New Orleans to document the installation of two significant projects. With that knowledge, the brainstorming began. We worked to develop strategies, creative, and materials that would present the Client's products in a way their industry hasn't seen before.
By leaning into smart headlines, statement-making visual design, and hyper-targeted digital strategies, the work is getting results. As Agency of Record for Propex, our work includes brand strategy, product logo systems, print collateral, print ad campaigns, trade show exhibits, website content and maintenance, digital ad campaigns, photography, videography, and illustration.