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    Trends Driving Retail Strategy in 2017

    Retail sales for 2016 were projected to reach $22 billion globally. This increase means the market is overcrowded so customers can be more selective about price and user experience. Given global competition there’s always a competitor ready to offer a comparable experience.   Read More...

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    Hey, Brian Murphy…

    Brian Murphy isn’t just a great art director, he’s a great guy!  A rare talent who came to Chattanooga by way of Peekskill, New York and Hattiesburg, Mississippi. Now Peekskill is a long way from Hattiesburg, but Peekskill is where Brian grew up and Hattiesburg is where he attended Southern Miss to obtain his BFA in Graphic Communication.So, what attracted him to the fast-paced world of marketing and advertising?   Read More...

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    Connecting In The Age of “Fake News”

    Connecting with customers in today’s world can be a minefield. As a marketer, how do you reach them through all the noise? How do you effect change given all the cynicism?   Read More...

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    Mohawk & Doug the Pug - A Match Made in Heaven

    Mohawk, the world’s largest flooring company, came to us with a challenge. Help them introduce a new hard surface-flooring brand, called Solidtech®, a brand that redefined the entire category. This product could stand up to anything.   Read More...

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    Super Bowl LI - Who's In and Who's Out?

    This year’s Super Bowl commercials promise to be as spectacular and entertaining as last year’s spots—some even more so. Agencies and clients put everything they can into this once-a-year event. Creative departments try to outdo one another vying for the top spot in the media reviews that follow the big game.   Read More...

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    Costly Mobile Advertising Habits to Break in 2017

    Mobile advertising was shaped by traditional and digital media. Best practices for desktop ads played a big role. However, as media consumption shifts to mobile and engagement remains elusive, it’s time to examine these best practices.Ad FormatsTraditional media made ad formats common practice, where it was easily determined by channel.   Read More...

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    From Civil War Fort to Exciting Retail Concept

    Warehouse Row has a storied history that dates back to the Civil War. It began as the Old Stone Fort and by the early 20th century it became part of the warehouse district that served the growing railroad industry. Today, it has been transformed into an exciting community retail concept, which is revitalizing downtown Chattanooga.   Read More...

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    What? A World Without Ads?

    So, consumers are annoyed with marketers interrupting their content with ad messages. No surprise. But what may come as a surprise is what would happen in a “World Without Advertising?”Marketers are projected to spend some $200 billion on advertising in the U.S.   Read More...

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    A Digital Refocus for Focus Treatment Centers

    Focus Treatment Centers offer those dealing with substance abuse and eating disorders specialized programs that are specifically designed to fit each patient’s individualized needs. The result is these individualized programs are more than just “rehab.”Focus relies heavily on the effectiveness and marketing support of digital media, especially their Website. The majority of their patients connect with them online.   Read More...

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    Owning The Customer’s Consideration Phase

    Marketing executives today are faced with more challenges than their earlier counterparts from the ‘60s, ‘70s, and ‘80s. If you were a CMO in that era and you were launching a product with an ample budget, you’d spend the money on print, radio, television, direct and maybe outdoor, and that was it.Today, you have those media and thousands of different things to do online. Understanding Google algorithm changes, or the throttle rate of Facebook ads, how your customers move...  Read More...

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    Planning for The New Generation—Centenarians

    It’s entirely possible. As longevity increases, marketers plan for a world of centenarians. CMO Atilla Cansun got a firsthand look when his father retired at 66.   Read More...

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    “Has Your Business Reached A Crossroads?”

    This was the question, which sparked Maycreate’s development of a new brand and entire identity for a unique financial start-up. Our client, Frank Williamson, had held several successful upper management positions as an investment banker and a managing partner. Now he wanted to set out on his own. His company, Oaklyn Consulting, offered something new to the business world—a business financial strategy firm that helped companies and small business make difficult financial and str...  Read More...

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    How To Evaluate Your Success With Social

    There are numerous key performance indicators (KPIs) you can use to measure social success. The following four, however, are the most revealing: Content Engagement Levels, Consumer Sentiment, Consumer Market Insights, and Business Impact.Engaging your audience is a challenge. So, how can you become more effective at social engagement?   Read More...

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    Eighteen Wheels, One Promise

    We were launching a startup in one of the most competitive businesses on the road—trucking. There are over 500,000 trucking companies in the U.S. and we knew from the get-go we had to find a memorable and believable way to differentiate AmTrans USA from their competitors.When we first met with Anthony Wallace, the CEO of AmTrans, there was an immediate connection.   Read More...

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    Say Hello to Jen

    Her playground is the great outdoors. Her best friend is Georgia, an Australian/Blue Heeler dog and the outdoors provides plenty of running room. Parks are one of Jen’s favorite places.   Read More...

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