Really? Mere navigation is all there is to your space? Is that what your staff thinks? Is that what your visitors tell their friends? Your space is at least as much a part of your brand identity as any logo or tagline. It says something to your customers about who you are and, more importantly, what you think about them.
Every visit to your office, retail store, or trade show display is the beginning of a journey. Every step your visitor takes moves them closer to heroic victory or tragic defeat. The quality of every navigational sign, point-of-purchase display, light fixture, and retail installation determines how they’ll feel—and the story they’ll tell—after they leave. We can help you think about your office, retail store, trade booth, or any other property as a place where your customers get to be heroes in these stories.
