Ah, billboards. The mere whisper of the word brings to mind a hot rectangular mess of words, colors, logos, prices, phone numbers, websites, exit nows, stars, stripes, kitchen sinks.
How on earth is a person doing 70mph down the interstate supposed to make sense of such a hot rectangular mess? They don’t.
Great outdoor advertising is all about velocity and simplicity. You need to turn a driver’s glance into a choice about your brand. Sharp copy, simple design, and relentless focus in the idea you want your fast-moving audience to remember. That is the recipe for billboards that work.
The traffic is out there. Let’s go get it.
