Brand Identity

A brand is so much more than a logo.

‍

A great brand is about ideas, values, and emotions. The logo is one critical piece of a system of visual assets that embodies those ideas, or more simply: Your logo is the flag, but your brand is the country.

‍

So when it’s time to build your brand, we won’t start with “What colors do you want in your logo?” but “What do want people to think when they think about your company?”

‍

Brands don’t just happen. They’re built and grown.

‍

We love them, we understand them, and we’ll guide you through a process to make sure that you end up not only with a killer logo, but a brand your customers can recognize, remember, and believe in.

‍

In the meantime, you can check out some of the flags we’ve helped our clients follow into battle.