So why have a plan at all? Fair question. To borrow from Eisenhower: plans are useless, but planning is indispensable. Marketing strategy ensures that everything your audience will see, click, tap, and share does the work of communicating your values, personality, and identity. In that sense, marketing strategy, content strategy, and brand strategy are highly, highly interconnected, if not functionally identical.
Before we spend a dime running an ad, we’ll define goals for your overall marketing efforts that balance ambition and achievability, as well as straightforward KPMs that let you know if your marketing is working.
