We hear it all the time: “Just use a stock photo.” And why not? Decent stock photos are attractive, accessible, and relevant to a wide variety of business efforts. The problem is you don’t own free photos. That means the image you’ve so carefully chosen to represent your brand can just as carefully be chosen to represent a competitor’s brand.
Imagine this: What if every pizza restaurant used the same picture of the same pizza? How would you choose where to eat? Could you trust them to make something delicious? Or would you look for something better?
The right photography for your brand—and only your brand—can make a potential customer tell a friend, “Hey, look at this!” It’s not the kind of thing you trust to your cousin’s kid’s college roommate who shoots wedding photos as a side hustle. Photography is an essential element of your brand.Our photographers work in concert with designers, developers, creative directors, and brand strategists to make sure your images not only capture the value and promise of your brand, but are suitable for use in any piece of advertising, every digital channel, and anywhere else your audience might be looking.
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