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    What Happened to Brand Loyalty?

    Say you’re an established brand with a loyal following. You decide you want to grow your brand. It’s time you reached a younger audience.   Read More...

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    The Grand Opening of Grand Openings

    Market City Center, the tallest structure raised in 50 years in Chattanooga’s central business district, held its grand opening on September 14. Just nine short months earlier, Maycreate was working on names for this 10-story landmark, that includes 42,000 sq. ft.   Read More...

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    Maycreate Doubles its Creative Firepower

    Meet the two most recent additions to our creative staff, Virginia Brooks and Marlee Robinson. Two very talented and accomplished individuals that bring some valuable experience to Maycreate’s creative department. Meet Virginia Brooks…Virginia Brooks grew up in Chattanooga—Missionary Ridge to be exact.   Read More...

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    Maycreate and Double Cola Make a Big Splash in Stores with New SKI Branding!

    It had been a while since the last rebranding and redesign of Double Cola’s SKI®, a unique soda with real fruit, real flavor and a kick of caffeine. The brand was recognized for its fun heritage and enjoyed a loyal following. However, there were two new generations of soda drinkers that were redefining consumer trends–Millennials and Gen Z.   Read More...

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    The Topline on Improving Your Bottom Line

    In a bit of a summer sales slump? If your first inclination is to opt for the usual solutions, PPC, social media or content marketing, put them aside for now. Here’s an opportunity to implement some unexpected marketing strategies that could improve your bottom line, as well as your summer outlook. 1.)  Why not inspire user-generated (UGC) content?Not only is this free advertising, it’s a way to deliver your marketing message with a strong sense of believability and credibi...  Read More...

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    Give Your Influencer Marketing Campaign, Greater Influence

    Your biggest goals for an influencer marketing campaign are threefold:  Improve your brand advocacy Expand your brand awarenessReach new targeted audiencesThese goals will not only improve your bottom line but establish your brand as a mainstay in the digital age. Why not follow in the footsteps of a growing number of businesses utilizing this proven resource. A resource which provides a $6.50 return on every dollar invested. 1.)  Develop an intimate feel for your intend...  Read More...

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    “What’s the Shortest Distance from Chattanooga to NYC? Ask the Girls”

    Our client, the Chattanooga Metropolitan Airport, had recently introduced two daily non-stops to New York City on United Airlines. New York was the airport’s largest market and one of the most desired by their business travelers. Prior to the introduction, service didn’t exist.Eight months after the service and print advertising announcing it had been launched, our client called a meeting with the agency.   Read More...

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    Blogs That Fail Can Succeed

    Okay, so you spent hours researching and preparing the article of articles for your website’s blog. This one can’t miss. It’s incredibly relevant and topical.   Read More...

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    So, You Want to Create a Marketing Video?

    It’s not as simple as grabbling your device, clicking on the camera app, selecting video, punching record and you’re off and running. There are a number of questions you should ask yourself before you begin. What’s the single-minded focus of the video?   Read More...

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    Maycreate Recognized as Top 5 Agency on Agency Spotter

    PRESS RELEASE  UPDATED: JUN 19, 2017 08:00 EDTMaycreate is a small agency that is making a big difference in the city of Chattanooga and beyond.Chattanooga, TN, June 19, 2017(Newswire.com) - Maycreate, an advertising agency located in Chattanooga, was just listed as a Top 5 Agency with Agency Spotter, an online resource that connects brands to creative agencies. Released quarterly, Agency Spotter’s Top 20 Advertising Agency Report evaluates more than 2,300 advertising agencies ba...  Read More...

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    Trends Driving Retail Strategy in 2017

    Retail sales for 2016 were projected to reach $22 billion globally. This increase means the market is overcrowded so customers can be more selective about price and user experience. Given global competition there’s always a competitor ready to offer a comparable experience.   Read More...

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    Hey, Brian Murphy…

    Brian Murphy isn’t just a great art director, he’s a great guy!  A rare talent who came to Chattanooga by way of Peekskill, New York and Hattiesburg, Mississippi. Now Peekskill is a long way from Hattiesburg, but Peekskill is where Brian grew up and Hattiesburg is where he attended Southern Miss to obtain his BFA in Graphic Communication.So, what attracted him to the fast-paced world of marketing and advertising?   Read More...

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    Connecting In The Age of “Fake News”

    Connecting with customers in today’s world can be a minefield. As a marketer, how do you reach them through all the noise? How do you effect change given all the cynicism?   Read More...

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    Mohawk & Doug the Pug - A Match Made in Heaven

    Mohawk, the world’s largest flooring company, came to us with a challenge. Help them introduce a new hard surface-flooring brand, called Solidtech®, a brand that redefined the entire category. This product could stand up to anything.   Read More...

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    Super Bowl LI - Who's In and Who's Out?

    This year’s Super Bowl commercials promise to be as spectacular and entertaining as last year’s spots—some even more so. Agencies and clients put everything they can into this once-a-year event. Creative departments try to outdo one another vying for the top spot in the media reviews that follow the big game.   Read More...

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