AI Meets Small Business!

AI or Artificial Intelligence gets its fair share of media attention these days. As access to this surprising technology continues to increase, small businesses will have the chance to utilize this tool to help them grow. So, just what is AI? In essence, it’s a simulation of human intelligence, that intimates our cognitive processes. Put another way, AI is software that has the propensity to establish its own learning and reasoning processes to identify solutions to a problem.

But what can it do for your business?

Streamline Customer Service

Customer service is something that has a high and immediate priority in any business. However, the flip side is it can take a lot of valuable time. It would be better to devote that time to other important processes and needs. The solution? An AI automated chatbot. Your customers get answers to the preliminary information they need, while your employees are busy performing other necessary tasks. An added benefit, it’s your chance to accumulate data on customers’ needs.

Improve Your Cybersecurity

Consider the day-to-day working responsibilities of your employees. They have routines they conduct daily. As AI collects and analyzes the data, it begins to make predictions. It might find a user’s account where it notices some discrepancies. Why did this person log in when the office was closed? Or what if a login came from an unfamiliar faraway location? AI can also determine whether or not an employee attempts to bypass your security protocols.

Provide Customer Insights

What about all the data and insights you collect from your marketing efforts and customer relations? Reviewing everything could require a big commitment of time and personnel, but not if you turn the task over to AI. It will examine all the data and draw insightful conclusions– conclusions you can utilize in determining the future direction of your business.

Evaluating AI

Before you engage AI and automate, take a close look at the systems or tasks you want to improve or enhance. Once you’ve defined those changes or business needs, you can determine whether AI is a worthwhile investment. It might be something you’d want to invest in further down the road. Until you’re ready, your employees can do the work. This will allow time to determine the operational flow and what works best so you can efficiently scale with AI.

Artificial Intelligence can be a very effective and helpful tool when it comes to streamlining certain business operations. At the same time, incorporating it into your workflow is a big decision. Why not get in touch with one of our account supervisors, John Wagoner or Aaron Petticord, to talk through the pros and cons of making AI a part of your day-to-day business methods? They are here to help and can be reached at (423) 634.0123.