Email Marketing is Alive and Well...and Profitable

 Monty Wyne

Email has been with us since 1971. The first commercial mass mailing was launched in 1978. A true novelty for those receiving a marketing message in their computer inbox. Nevertheless, with today’s rapidly growing digital options, like PPC, social media, video, and mobile for marketing to consumers, email might seem a little passé.

Despite digital media’s impact on email marketing, it’s far from passé. When it comes to small business, 81 percent rely on email as their primary marketing resource to attract and retain customers. Put another way, in 2022 333.2 billion emails will be sent and received every day. And, for each dollar spent on email marketing, your average expected ROI is $42. That’s a return on spend (ROS), of 4,200 percent.

What are some additional benefits of email marketing?

Email gives you the advantage of sending personalized and targeted messaging to your most qualified audience. For example, your message could highlight the various stages of your buyer’s journey. You could also tailor your emails to both prospective and existing patrons, personalizing the message based on their past purchases or other specific needs.

What’s the secret to creating a message that captures your reader’s attention? 

Coming up with a subject line that’s unexpected and piques their curiosity, encouraging them to read on. You should always keep the tone of your emails friendly and engaging. Personalized emails have 6 times higher transaction rates than those that don’t address your prospect one-on-one. Say you’re a bakery and a new customer has just signed up for a monthly subscription. Maybe your introductory email could say, “Welcome Jennifer! Your first pie is on us.”

Not only is email marketing cost effective it’s also easy to track its effectiveness with email marketing software tools like HubSpot and MailChimp. They come with built-in features that track:

  • Clickthrough and conversion rates

  • Email sharing and forwarding rate

  • Overall ROI, and more

We might also add that with the ability to incorporate videos and interactive elements that encourage your readers to tap, swipe or engage with your content, email marketing has taken on a new life.

Maycreate has several clients we work with creating, launching, and monitoring effective email marketing campaigns in a variety of categories, including:

  • Flooring

  • Real estate

  • Trucking

  • Non-profit…to name a few

We are also well versed in a number of email platforms that offer the templates, tools, and services to produce custom email campaigns.

  • HubSpot

  • MailChimp

  • Constant Contact

  • Squarespace

  • My Emma

  • And others

To find out how we can help you build an effective email marketing program, get in touch with John Wagoner or Adam Bledsoe, Maycreate’s account supervisors. They’re here to help and can be reached at (423) 634.0123.