Importance of Marketing Your Business Online
Over the past 20 years, the internet has completely transformed the way companies market themselves. While some people may not think that online marketing is important for their business, the numbers speak for themselves. The fact that there are more than 1 trillion Google searches every year proves that digital marketing should have a place in every company’s marketing budget.
The question to ask yourself is, “How many of these 1 trillion Google searches are relate to your business and/or your product or service?” Digital marketing makes it easy for searchers to find you. That’s where we can help.
Whether your company is a multi-national multi-site operation, a mid-size business or a startup, recognizing the impact digital marketing can have and implementing these strategies will help you attract and retain more customers. What follows is a brief overview of online marketing strategies:
In today’s competitive, fast-paced business environment, having a website, and a good one at that, is absolutely essential. If a potential customer can’t instantly find you, they’ll move on to one of your competitors in the click of a button.
Search Engine Optimization
Search engine optimization (SEO) ensures that your website will organically rank on search engines like Google, Bing and Yahoo. SEO is part science, part art. It requires optimizing URLs, headings, sub headings, text, meta-tags, images, load time, interlinking structures, categorization of content and so much more.
Social Media Marketing
In today’s virtual society, social networks play a significant role in marketing. Your potential customers are using social media like Facebook, Twitter, Instagram and Pinterest, so it is essential that you get in front of them where they already are – on social media.
Without well-written, engaging content, your SEO, social media and public relations strategies will suffer. Content can also give you a lot of bang for your marketing buck. One piece of original content can serve several purposes when used for blogs, social media posts and potential print articles, press releases or other publications.
Blogs are SEO and content gold mines. They bring fresh content to your website, better search results and content to share on social media. If you don’t have time to write yourself, think about hiring a content specialist, like we have at Maycreate. These professional writers develop original content specifically tailored to your company using SEO, sales and customer retention best practices.
Pay Per Click (PPC) advertising drives traffic to your website when people search for terms related to your business on search engines like Google, Bing and Yahoo. PPC search engine marketing is highly cost-effective, low-risk, can be launched quickly and produces results almost immediately.
Display banner ads target and retarget your potential customers as they travel around the internet, keeping your business top of mind. Using real-time bidding (RTB), we can place display ads for your business on millions of websites.
Videos are eye-catching, dynamic and hugely popular. At Maycreate, we can produce short videos and upload them to your YouTube channel. The videos can then be posted on social media and your website. To reach even more people, we can advertise your business though promoted online videos. Similar to display ads, the videos will play on portions of websites all over the internet.
Marketing analytics tracks your ROI and user engagement. We produce monthly analytics reports or dashboards for our clients detailing the success of their various digital marketing campaigns. The insights gained from analytics are used to improve and optimize your digital marketing campaigns month after month.
Email marketing is the best way to stay in touch with your current and potential customers. Email is essential to getting the most out of each prospect you generate online and off. We can set up email campaigns for your business targeted to specific types of customers, promoting specials or simply reminding them to visit your website.
According to Small Business Trends, 60% of online traffic now comes from mobile devices, so it is essential for your business marketing to specifically target mobile devices. Part and parcel with that is making sure that your website is mobile friendly and optimized for mobile.
With a heart in design and years of experience in digital marketing, working with brands small and large, local, regional, national and international, Maycreate can build and promote your brand through digital marketing.