Want to Create Continuing Attention for Your Brand?

Ask yourself, what is the most powerful tool for generating such attention? It’s not what you might think. Yet, it’s a natural human instinct that is sparked from the day we’re born. The answer?  Curiosity. It’s the new phenomenon in the world of content.

With quizzes, GIFs and off-beat, unusual stories appearing with frequency on the Web and social media, consumer curiosity has also increased. How do you put this selling tool to use in your marketing efforts? You need to make your audience aware of something they don’t know. Something that will trigger their curiosity.

So, what’s it take to generate that curiosity? It’s all about creating a gap between “what consumers know” and “what they want to know.” Your secret to success when you put this marketing tool in motion? You can’t give away too much. 

Let’s say you’re a restaurant owner. Your customers finish their meal one evening. 

You bring the bill and there’s a thank you card that says, “Do Not Open.” It’s a coupon whose value or prize will be revealed when you return. However, you must bring the card with you and only the manager can open it. Otherwise, your reward is null and void. You’ve just aroused your customers curiosity and they can’t resist returning for another meal.

Whether you’re a restaurant owner, run a beauty salon, offer financial services, or have a retail store, there are any number of unexpected ways to engage your customers and create curiosity with your messaging, which leads to both interest and sales.

Better yet, why not give John Wagoner, Brand Strategist & Account Supervisor, a call or drop him an email. His contact information is below. Finding unusual ways to increase your brand’s curiosity quotient and in turn, sales, is a specialty of ours.

jwagoner@maycreate.com
(423) 255-9961