Big Rig Lending provides financial loans on all commercial vehicles: big rig, box or platform trucks, dump trucks, reefers, delivery vehicles, and heavy haulers. As we set out to establish a voice for the brand, our aim was to speak the same language as a group of hardworking individuals who made their living on the road behind the wheel of a 40-ton moving enterprise. And if those individuals weren’t on the road because of a breakdown or a lack of working capital, the enterprise wasn’t making money. Our messaging had to be direct and convincing with an end takeaway that said, when you need money fast, we’ll get it to you in as little as 48 hours, so you can get back to business.

We worked to form a trusted dialogue between Big Rig Lending and long-haul freight drivers. These customers had an immediate need and Big Rig had an immediate solution. The only thing standing between them and the money they needed was 10 minutes, four photos and a mobile transaction that had to be quick and easy to execute.