TPC, a family-owned, local packaging empire, had just celebrated its 100th Anniversary. The company had always attributed its success to three things: a commitment to quality, a passion for innovation, and a firm belief in sustainability. TPC’s milestone birthday coupled with their ongoing success and business endurance was beyond noteworthy, but their branding and web presence had taken a backseat.
They’d been too busy producing award-winning custom packaging to worry about branding and website presence for many, many years–and understandably so. In addition, TPC also had a far-reaching portfolio of incredible packaging, but they didn’t have custom photography that adequately showcased their body of work. Their leadership team reached out to Maycreate for assistance. Following a conversation about their desire to celebrate their milestone while looking forward to the next 100 years, our unique brand identity process was underway.
We began with a deep dive into the company’s brand personality and unique offerings, which inspired multiple rounds of logo designs until we found the perfect solution. The new mark was a representation of an open folding box using a variety of geometric shapes and a palette of bright colors, nodding to the print industry and the celebration of a new century.This unexpected solution was also a clever way to show TPC’s vast capabilities and diverse portfolio. The geometric shapes can be broken apart and put back together to create patterns, icons, image framework, and more.
A total refresh for TPC’s outdated website was another important step in helping them engage and re-introduce themselves to the world, while winning new business. Our team has been working very closely with TPC leadership, ensuring their unique story is told in an engaging and interesting manner. One that keeps user experience and SEO best practices at the forefront, while utilizing the bright color palette, flexible design system, and custom photography to take it to the next level.
As their team continues to chase new business opportunities and partnerships, they have relied on our team to sharpen the sales tools in their arsenal. Most recently, we helped them create a pitch deck for their meeting with a new, potential client.
