We had to maintain last year’s momentum. The audience had doubled in size in 2015 and we were drawing praise from industry icons, as well as national publications. Southern Living wrote that Chattanooga's Film Festival (CFF) would surpass Sundance one day. Our audience was a group of passionate and devoted film lovers and film makers and we weren't about to let them down. We needed to turn up the heat!

We knew CFF was well received because our audience loved upstart no-budget genre films as much as the respected examples of cinematic history. Our 2016 campaign needed to strike that same balance between serious appreciation and fun-loving, off-beat unconventionality. So we took the campy graphic look from the 2015 campaign, our memorable logo, and familiar imagery of Chattanooga and featured show-stopping headlines that got the attention of our audience and created plenty of buzz about this year’s Festival.

The results? The 2015 Chattanooga Film Festival almost doubled in size. However, 2016 saw another 30 percent increase in audience interest and attendance. The Festival drew praise from industry icons like Elijah Wood, Pat Healy, Joe Bob Briggs and more. Southern Living magazine wrote that one day the Chattanooga Film Festival could surpass the popular Sundance Festival held annually in Utah. Fans and loyal followers were enthusiastic, and the word was out to the media and the rest of the movie-going world — “Come to Chattanooga!”